Luis Velasquez, MBA, PhD.

Luis helps leaders better understand what their organization defines as a success profile and how others perceive them relative to that profile. By integrating these two components, he can help them achieve positive, sustainable, and measurable results at a personal, interpersonal, and organizational level.

Luis served as an executive for a boutique management consulting company.  In this capacity, he did extensive global work in leadership development, employee engagement, individual and organizational assessments, business development, and executive coaching across many geographies and industries, Luis has lived, worked, or visited 36 countries.

As an entrepreneur and fitness enthusiast, he co-founded Peninsula Fitness Ventures, currently a leading CrossFit Gym in San Carlos, CA.   A recovering scientist; he was a visiting Professor of Fungal Genetics at Michigan State University and a post-doctoral fellow in plant genomics at Rice University.

Born and raised in Guatemala Central America; Luis is a brain tumor survivor and an avid endurance athlete.  He has completed over 100 marathons and ultramarathons, some at the 100-mile range and 9 Ironman Triathlons. He is currently writing a book “Ordinary Resilience” which is a blend of autobiography, research, and how-to guide for overcoming fear, finding strength, undergoing change, finding passion, and building relationships.

He, his wife Rujeko, and their children Alexis and Nathan live and play in Redwood City.  When not coaching or spending time with his family, you can find him trail running or facilitating one of the most iconic classes at the Stanford University Graduate School of Business, Interpersonal Dynamics also known as “Touchy-feely”.  He is also a contributor for HBR Ascent, Chief Learning Officer Magazine.

Coaching Experience

With years of experience in coaching successful leaders, he has helped numerous clients accelerate their leadership development and increase their impact. Some of his clients include executives from top companies such as Google, Salesforce, Twitter, IBM, WePay, Santen, DataStax, Gilead, Biogen, Guardant Health, Xilinix, IBM, Navistar, Terumo, Grocery Outlet, Pivotal, Genentech, Citibank, Monsanto, Saudi Basic Industries Corp, FireEye, Zain Telecommunications, and Kaiser Permanente.

Coaching Approach

The mantra, “You cannot control the rain, but you can control if you get wet or not,” has been central to both my personal and professional life. As someone who values lifelong learning, I am passionate about personal development and helping my coaching clients achieve their goals. To accelerate change, I strive to understand how my clients learn and tailor my coaching accordingly.

My coaching approach involves two key elements. First, I help leaders develop a deep sense of self-awareness about themselves, their stakeholders, and their environment. Second, I involve stakeholders in the change process, ensuring that leaders not only improve but that their progress is recognized by those they work with. By addressing both behavior and perception, we can make lasting changes.

I firmly believe that every challenge presents an opportunity for growth, and I encourage a growth mindset in my clients. Additionally, I take a holistic approach to coaching, recognizing that work-related changes can affect personal relationships and family dynamics. In every coaching engagement, I bring resilience, diversity, integrity, and trust, as well as a global perspective.

Education & Credentials

  • PhD, Michigan State University (Botany and Molecular Plant Pathology)
  • MBA, Organizational Leadership. Forbes School of Business, Ashford University.
  • Coaching certification – Marshall Goldsmith SCC
  • Korn Ferry 360: Leadership Architect
  • Certified SCRUM Master (CSM)
  • Experiential Facilitator for Interpersonal Dynamics Stanford University’s Graduate School of Business
  • CCL 360 Assessments
  • Workplace Big 5 Self Profile
  • ACE (Accelerate Coaching Excellence) certified (Virtuoso level)
  • Languages – English, Spanish.

Areas of Expertise

  • Executive Presence > Increase influence, build trust
  • Interpersonal relationships> Influence and persuasion, Manage Up, Collaboration.
  • Grit and resilience > Commit, persist, innovate
  • Addressing blind spots > Changing behavior and perceptions (e.g. overconfidence, defensiveness)
  • Global Mindset > Leading across geographies and cultures
  • Transition Coaching – Accelerating your impact and influence

Lets connect

Schedule a quick conversation with Luis


Recent Publications

Featured in

The Long Game:  How to be a long-term thinking in a short-term world.

By Dorie Clark

Wall Street Journal bestselling author and executive education faculty, Duke University Fuqua School of Business.


Work from the Inside Out: Break through nine common obstacles and design a career that fulfills you.

By Tammy Gooler Loeb

Award Winning Executive Coach and award-winning  Podcast host

Lets connect

Schedule a quick conversation with Luis